LeoVegas Launches GoGoCasino Targeting Sweden

Recently updated on March 26th, 2026

LeoVegas has introduced GoGoCasino to go live in Sweden. The brand was developed using LeoVegas’ existing resources. The plan for the brand is to increase efficiency by using the company’s existing resources.

GoGoCasino features top-notch user-friendliness design that is alluring and has the best functions. It also has an innovative product offering the best gaming experiences. According to the Group CEO, Gustaf Hagman, “the brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market.” He went on to say that GoGoCasino is for customers that value simplicity because the brand sets a new standard.

GoGoCasino Launched under the Multi-Brand Platform

The GoGoCasino brand is the first project that LeoVegas will be launching under its new multi-brand platform. Brands of Leo is the name of the multi-brand platform. They launched it a few days ago. They are planning to expand the company’s strategy using this multi-brand platform with a financial target of €600 million in revenue for 2026.

LeoVegas got a licence from the Spelinspektionen, the Swedish Gambling Authority, for their Pixel Digital Ltd brand. The permit is valid for five years, and they will be offering online casino and sports betting services. The GoGoCasino licence will be the second one with the target being on the Swedish market.

They announced the Brands of Leo would use their scalable and flexible proprietary online casino platform. It will be used to debut more tailored gaming domains that target different player groups all over the world.

Other brands Under the LeoVegas Brand

The two above-mentioned brands are not the only ones that fall under LeoVegas. They are responsible for running other successful iGaming sites that cater to various markets. Other brands include the main brand LeoVegas.com casino; Royal Panda Casino; Bingos.co.uk; BetUK.com; 21.co.uk; and SlotBoss.co.uk.

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