Skip to main content

Swedish Gaming Operators Applying for Licenses

Recently updated on August 3rd, 2018

Swedish gambling laws are set to change on 1 January 2019, ending a monopoly on the online gambling industry in the country. At least 70 applications are expected to be made by gaming firms, with 22 already submitted. All newly licensed international operators will be taxed 18% to offer gaming, but Svenska Spel will not be taxed.

As such, Svenska Spel holds the only casino gaming license for the past 14 years. New regulations were made public in April to open up the market. However, the government refuses to let go of Svenska Spel or separate its operations. This has led to protests from many companies based in the country, including the Kindred Group. More so, the company name has conspicuously been absent from applications for licenses. Other leading gaming firms and operators have publicly applied but they may face ‘reputation reviews’.

Swedish Gambling Firms Apply for Licensing – NZ Betting News

Swedish Gambling Laws

‘Re-regulation’ by the Swedish government came after complaints from the European Union. Mainly, the free cross-border movement of services in the union. Sweden’s laws created a monopoly favouring Svenska Spel. This monopoly made it difficult to prosecute illegal gambling operations in the country according to EU laws. According to reports, the EU was making legal threats about the issue. New legislation was submitted to the EU in December 2017 and appears to have passed review. Until it comes into effect, however, advertising is still prohibited by unlicensed companies.

By opening the market to competition, officials have made the first steps to fight illegal gambling. It’s estimated that the unregulated market is worth NZ$690 million, while the regulated market is near NZ$2.83 billion.

Companies Applying for Licenses

According to reports, operators already applying for licenses in the Swedish industry include Bettson and Expekt. Should they receive licenses, they will still need to adhere to ‘strict requirements for moderation in marketing gambling’. This is a common theme in countries where gambling is legal. For many, gambling ads are seen as misleading and could influence underage gambling.

Of course, advertising could be banned in future, to meet new laws. However, there is a lot to do before any steps can be taken. For one, Sweden will need to hammer out any details with the European Union after the review.

Keep visiting NZ Casinos for updates on local and foreign gambling news.



Related Posts

New Strategy to Challenge Gambling in NZ

Proposed Strategy to Challenge Gambling

Recently updated on July 15th, 2019The New Zealand administration has disclosed a new detailed stratagem with the chief purpose of to challenge gambling. Their aim is to decrease the gambling addiction in the Maori, Asian and Pacific societies. These communities have the highest levels of gambling harm and addiction throughout New Zealand. The rise of […]

Pragmatic Play Gets Recognized by Malta Gaming Authority

Recently updated on August 1st, 2019Pragmatic Play announced that it has obtained its Recognition Notice from the Malta Gaming Authority. This was in addition to its license by the watchdog.  The Malta-based designer and supplier of internet casino content presently hold a Serious Supply License by the Malta Gaming Authority. This enables it to offer […]

Betting on the Oscars 2018

NZ Betting on the Oscars 2018

Recently updated on March 2nd, 2018On 4 March, Hollywood’s best and brightest will take to the red carpet for the biggest award ceremony in the business. While the awards season has been exciting, the Oscars, or Academy Awards, are the most important for actors. After all, no one can forget the ‘La La Land/Moonlight’ Best […]

Is Blackjack and 21 The Same Game?

Types of Blackjack and 21 Games

Recently updated on August 11th, 2021Yes, Blackjack and 21 are the same game, but you might find some online casino games with different rules. For example, two online blackjack games, Spanish 21 and Pontoon 21, have similar rules, with a few twists. You might encounter Blackjack and 21 as names for the popular card game […]

Melco Resorts Puts Off Acquiring Crown Shares Following Investigation into the Deal

Recently updated on August 28th, 2019Melco Resorts and Entertainment, an Asian casino operator, has put off the purchase of a large portion of shares in Crown Resorts. This follows an announcement by the NSW, New South Wales, which is the governing body for Independent Liquor & Gaming that it is investigating the business deal. On […]