Skip to main content

William Hill Exit from Australia Possible

Recently updated on January 18th, 2018

Following new gambling laws and regulations in Australia, more gambling operators are considering an exit from the market. Companies like William Hill, with a large presence in sports betting, might soon exit the country. The British gambling operator announced a ‘strategic review’ of their Aussie business earlier this week.

Their announcement comes after the London Financial Times reported possible new taxes in various Australian states. These tariffs, known as ‘point-of-consumption’ taxes, will mean that operators will need to pay revenues to each state they offer bets in, as well as the state they gained a license from. For many online casinos and poker rooms, this was a motivating factor for leaving the AU market in 2017.

William Hill might Exit Australia

William Hill Holding their Cards Close

While it’s always wise not to overplay your hand, William Hill seems to be taking their bets seriously. This ‘strategic review’ means that they could be getting ready to fold their hand in Australia. Of course, this is simply speculation for the moment. There have been other regulatory concerns impacting their profits in Australia in the past year.

At the start of 2017, sportsbooks were banned from advertising their services during sporting events. This came about after match-fixing allegations during the Australian Open and other tennis tournaments. What’s more, Australia banned credit betting shortly after. Gamblers could no longer bet with credit cards or other such services online or through operators like William Hill.

Showdown on the Way

To continue our Poker analogy, the federal government have been betting big on expected revenues from gambling laws. State officials have also been extremely vocal about other gambling forms, such as the last Queensland casino. However, their opposition to gambling may just lose them the game. After all, you can’t always bluff your way through a game when you’re dealt a bad hand.

We could be wrong, but only time will tell if Australia’s ambitious new regulations will pay off. Especially when they place focus on local operators to carry their gambling needs. Keep visiting New Zealand casinos for updates on the AU situation.



Related Posts

Sportsbet Suing Sportingbet Over Trademark

Sportingbet Triggers AU Trademark Battle – NZ Gambling News

Recently updated on June 27th, 2018Paddy Power-owned Sportsbet has moved to sue CrownBet-owned Sportingbet over their planned trademark in Australia. Sportsbet filed a statement of claims against CrownBet on 21 June. This comes after the bookmaker failed to win the bid for the William Hill brand when the UK bookmaker decided to sell. This was […]

Opening Night Reservations Open for Encore Boston Harbour

Opening Night Reservations Open for Encore Boston Harbour

Recently updated on March 21st, 2019The Encore Boston Harbour has finally announced the grand opening of the resort after months of speculation. Encore is part of Wynn Resorts, and will be the first integrated casinos to be built outside of Nevada for the operator. However, the resort is already facing an uncertain future thanks to […]

BetEasy Launched with Ad Campaign

BetEasy Rebrand Campaign Launched by CrownBet – NZ Betting News

Recently updated on August 13th, 2018William Hill Australia is no more after combining with CrownBet as BetEasy. The merger, which was announced in early 2018, will consolidate the Australian betting industry. CrownBet won the bidding process and agreed to stop using the William Hill branding by October. However, their decision to change to BetEasy was […]

Man Utd Legend Charged for Allegedly Breaking Betting Rules

Man Utd Legend Charged for Allegedly Breaking Betting Rules

Recently updated on April 19th, 2019Former Manchester United midfielder, Paul Scholes has been charged by the English Football Association for suspected breach of betting rules. As the co-owner of Salford City, Scholes allegedly placed 140 bets on matches between August 2015 and January 2019. Salford City currently plays in the National League division, the fifth-tier […]