Skip to main content

888 Purchases BetBright to Boost Growth in Sports Betting

Recently updated on March 4th, 2019

F888 Holdings Plc announced its acquisition of BetBright, an online sports betting platform for £15 million. 888 purchased the sports betting website to improve its product and technology competencies. Additionally, the new addition will support 888’s longstanding development strategy for its bookmaking business. This is the third purchase deal that 888 has announced in recent months. The company bought a portfolio of online bingo operations previously owned by JPJ Group for £18 million in February 2019. Late last year, they also took full control over All American Poker Networks, as they bought the remaining 53% in the unit from its joint project partners.

888 Purchases BetBright to Boost Growth in Sports Betting

More about BetBright

BetBright, which is based in Dublin, advances and operates its own branded online sports gambling and casino platforms. The company’s office will be merged into 888. Acquisition of the sports betting platform provider and operative also comes as 888 is observing to glue its 888Sport brand across manifold regulated in the jurisdiction. Added to this, the web gambling giant is interested in growing its presence across the US. After the Supreme Court struck down an established federal ban on sports betting.

Presently, 888’s sports betting product is available in Delaware, Nevada and New Jersey. The online gambling group signed a sponsorship deal with NFL franchise New York Jets last September. Thanks to that partnership, 888 has managed to secure brand exposure at MetLife Stadium in NJ where the team plays its home matches. More so, this sports betting platform would be a big boost to 888’s bid. They intend to expand across the United States as more states are considering the legalization of sports betting within their borders.

Mr. Pazner said that 888 still remains committed to its policy to be a “worldwide leader in the online bookmaking market by driving organic development across all regulated markets, reinforced by value-accretive M&A.”

So, keep visiting New Zealand Casinos for more gambling news.

More Casino News 



Related Posts

Tabcorp Apparently Lodges Complaint Against Lottoland

Tabcorp complains against Lottoland Jackpot Betting

Recently updated on February 8th, 2019Tabcorp has reportedly filed a complaint against Lottoland for its latest offering. Known as Jackpot Betting, many rivals are unhappy with Lottoland. Tabcorp has reportedly become the latest company to file a complaint to the Australian Communications and Media Authority. Lottoland claims that as many as 750 000 gamblers use their […]

Senate Committee Rejected Brazil Gambling Bill

Brazil Gambling Bill Rejected by Committee

Recently updated on March 12th, 2018After almost a year of stalling, a Brazil Gambling bill was finally considered by a specialised Senate committee. However, the Brazilian Comisión de Constitución, Justicia y Ciudadanía (CCJ) voted against legalising gambling in the country. When it was first introduced in 2014 by Senator Ciro Noguiera, the bill sought to […]

New Zealand’s ASA Introduces New Code for All Gambling Adverts

NZ ASA logo

Recently updated on April 13th, 2019New Zealand’s Advertising Standards Authority (ASA) will be introducing a new code for regulating gambling adverts across the country. In an effort to protect consumers, the latest introduction by the ASA aims to restrict the visibility of gambling-related adverts. It’s aim is to children, teenagers, and those with problem gambling […]

New Zealand Racing Industry Reform Coming in Early 2020

Recently updated on July 6th, 2019The New Zealand racing industry is looking to introduce a reform in current gambling legislation which would allow it to increase its share of national pokie machines, in addition to introducing gambling on virtual horse races. Currently, only the Totalisator Agency Board (TAB) is able to operate more than 10% […]

Best New Pokies 2021 List

Best New Pokies 2021 Released

Recently updated on July 30th, 2021New Pokies 2021 releases are our favourite online casino games because so many are released during a month. We’ve collected the games we’re most excited about, with some exclusive bonuses to enjoy them. Our top-rated casino sites are also offering exciting free spins for new releases to existing players. So, […]