Skip to main content

English Premier League Sponsorship Values Break Records

Recently updated on September 26th, 2018

While the UK Gambling Commission (UKGC) has been cracking down on gambling operators, one market remains saturated. According to new figures, sports books have spent millions in sponsorships for English Premier League (EPL) kits. This brings bookies to a global stage, as the EPL is one of the most popular tournaments in the world.

However, these sponsorships have reportedly come at a cost. The gambling operators paying the most have neglected to contribute to gambling awareness causes. This wave of criticism comes from multiple parties. Including NHS England CEO Simon Stevens and regulators, there are claims that the gambling sector is not doing enough for problem gamblers. This was after English Premier League sponsorships reached £315.6 million (NZ$623.7 million) this season for shirt fronts.

English Premier League Gambling Sponsors Break Records – NZ News

Shirt Real Estate in the English Premier League

Current estimates made by the EPL have revealed the most expensive areas of club kits. What’s more, there are now nine teams in the UK with majority sponsors from the gambling sector. Sleeve sponsors’ contribution was £46 million (NZ$90.91 million) for all 20 EPL clubs. According to critics, the prominence of gambling operators on team kits could make gambling appear normal to vulnerable people.

Added to this, the UKGC estimates that the number of problem gamblers in the UK has risen to 430 000. In addition to kit sponsors, the EPL remains at risk of promoting gambling. Gamble Aware warned English football clubs in August of the dangers they could create. After all, gambling ads and obvious logo placement could create connections for children. The UK is already struggling with underage gambling.

Gambling Related Harm

Gambling crackdowns in the UK have been well publicised in 2018. This is because the UKGC has been taking a no-nonsense approach to gambling operators. From online casinos to bookmakers, record fines have been handed out since January. Added to this, other regulatory bodies for advertising and consumer protection are moving against companies who violate the laws.

Whether or not this will be enough when faced with English football club sponsorships is yet to be seen. Keep visiting NZ Casinos for updates on this story.



Related Posts

New Strategy to Challenge Gambling in NZ

Proposed Strategy to Challenge Gambling

Recently updated on July 15th, 2019The New Zealand administration has disclosed a new detailed stratagem with the chief purpose of to challenge gambling. Their aim is to decrease the gambling addiction in the Maori, Asian and Pacific societies. These communities have the highest levels of gambling harm and addiction throughout New Zealand. The rise of […]

Paddy Power Suspends Royal Twins Novelty Bet

Novelty Bet on Royal Twins Suspended by Paddy Power – NZ News

Recently updated on November 26th, 2018Novelty bets offered on Prince Harry’s first child have been suspended by Paddy Power after suspected inside information. In particular, the bookmaker has suspended bets on the possibility of twins. According to reports, gamblers placed ‘a flurry of bets’ on 24 November for twins. As a result, Paddy Power refuses […]

New Zealand Government Reveals Problem Gambling Strategy

New Zealand Problem Gambling Strategy

Recently updated on July 2nd, 2019The New Zealand government recently revealed a new problem gambling strategy. The policy is a further attempt by the Kiwi government to ensure that the harm of gambling is reduced in the country. The problem gambling strategy involves the establishment of support groups, technological pilots, as well as home care […]

Tabcorp Apparently Lodges Complaint Against Lottoland

Tabcorp complains against Lottoland Jackpot Betting

Recently updated on February 8th, 2019Tabcorp has reportedly filed a complaint against Lottoland for its latest offering. Known as Jackpot Betting, many rivals are unhappy with Lottoland. Tabcorp has reportedly become the latest company to file a complaint to the Australian Communications and Media Authority. Lottoland claims that as many as 750 000 gamblers use their […]

New Zealand Banks May Restrict Gamblers Similar to AU Banks

aus-nz-banks

Recently updated on July 10th, 2019New Zealand’s banks and financial service providers have been called to help in tackling problem gambling. Former Parliamentarian Tim Barnett is spearheading the campaign to curb Kiwis from overspending on gambling. Currently leading FinCap, Barnett is aware of how many New Zealanders often find themselves in need of budgeting services […]