Home » English Premier League Sponsorship Values Break Records
English Premier League Sponsorship Values Break Records
While the UK Gambling Commission (UKGC) has been cracking down on gambling operators, one market remains saturated. According to new figures, sports books have spent millions in sponsorships for English Premier League (EPL) kits. This brings bookies to a global stage, as the EPL is one of the most popular tournaments in the world.
However, these sponsorships have reportedly come at a cost. The gambling operators paying the most have neglected to contribute to gambling awareness causes. This wave of criticism comes from multiple parties. Including NHS England CEO Simon Stevens and regulators, there are claims that the gambling sector is not doing enough for problem gamblers. This was after English Premier League sponsorships reached £315.6 million (NZ$623.7 million) this season for shirt fronts.
Shirt Real Estate in the English Premier League
Current estimates made by the EPL have revealed the most expensive areas of club kits. What’s more, there are now nine teams in the UK with majority sponsors from the gambling sector. Sleeve sponsors’ contribution was £46 million (NZ$90.91 million) for all 20 EPL clubs. According to critics, the prominence of gambling operators on team kits could make gambling appear normal to vulnerable people.
Added to this, the UKGC estimates that the number of problem gamblers in the UK has risen to 430 000. In addition to kit sponsors, the EPL remains at risk of promoting gambling. Gamble Aware warned English football clubs in August of the dangers they could create. After all, gambling ads and obvious logo placement could create connections for children. The UK is already struggling with underage gambling.
Gambling Related Harm
Gambling crackdowns in the UK have been well publicised in 2018. This is because the UKGC has been taking a no-nonsense approach to gambling operators. From online casinos to bookmakers, record fines have been handed out since January. Added to this, other regulatory bodies for advertising and consumer protection are moving against companies who violate the laws.
Whether or not this will be enough when faced with English football club sponsorships is yet to be seen. Keep visiting NZ Casinos for updates on this story.
Taralynn Engels is a seasoned casino news writer with a passion for keeping her readers up-to-date with the latest happenings in the gambling industry. With over five years of professional writing experience, Taralynn has developed a deep understanding of the casino industry and a knack for delivering engaging and informative content. Aside from her in-depth knowledge of the casino industry, Taralynn possesses excellent writing skills that allow her to craft captivating narratives that keep readers hooked until the last word. Her ability to simplify complex concepts and present them in an accessible manner guarantees that her articles are enjoyed by both seasoned casino enthusiasts and newcomers alike.
At least four individuals are being detained by the Bulgarian General Directorate Combating Organized Crime (GDCOC) cybercrime unit for hacking slot machines. These individuals defrauded many land-based casinos using a ‘sophisticated scheme.’ At the moment, it’s unclear how much they stole during their scheme. However, they will be charged through a judicial process. The cybercrime […]
Every lottery draw is random, so why not choose your ticket numbers randomly with quick picks? When you buy a lotto ticket, you can choose to Quick Pick or use your numbers. There’s no right or wrong choice, but it can improve your odds if you use one method over the other. So, we’ve compiled […]
Leading online payment services are starting to withdraw from the Brazilian market. Two such services, Neteller and Skrill, will begin blocking payments from illegal Internet casinos in February. These banking options are part of the Paysafe Group, which has withdrawn from other markets over illegal gambling concerns. Skrill no longer accepts deposits and withdrawals from […]
iSoftBet, one of the best online gaming providers, has announced that it will land a hand in helping Jinni Lotto’s online casino debut. The software provider has signed an agreement that it will be supplying its products to an online lottery operation, Jinni Lotto. Which has lately unveiled its virtual casino growth effort. The partnership […]
LeoVegas Casino has been placed under investigation for encouraging reckless gambling. The UK Gambling Commission commenced the investigation after it received a complaint that the gambling site was encouraging irresponsible gambling. LeoVegas had accepted NZ$38 808 from the suspended user who is said to have stolen the money from his mother. Despite being suspended Internet […]