Skip to main content

50% of English Premier League Clubs Will Be Sponsored by Betting Operators in 2020

Recently updated on July 22nd, 2019

Although there has been much conflict over the increasing presence of the gambling sponsors in the English Premier League, it has been confirmed that half of the teams competing in the league will have a gambling-related shirt sponsor in the upcoming season.

The news comes with the announcement that shirt sponsorship earnings for the 2019/2020 season will exceed NZ$625 million. This is a 10% year-on-year increase from last season. It is estimated that about NZ$126 million of the total revenue will come from the 10 different gambling operators sponsoring teams. Betway is currently the biggest contributor, with their deal with West Ham United costing them NZ$18.39 million a year.

epl shirt sponsorship gambling

The total number of teams sponsored by gambling brands has increased by one year-on-year, which may not seem all that dramatic. However, when one takes into account that not a single team was sponsored by a gambling operator when the league first started in 1992, this changes the perception to alarming.

It is important to note though that t-shirt sponsorships seem to go in cycles. At first, most teams were sponsored by electronic brands, which was then replaced by alcoholic beverages, and now gambling operators. So, it may only be a matter of time before these sorts of sponsorship deals become less frequent.

English Premier League May Promote Gambling Harm with Sponsors

As previously mentioned, there has been some concern about the growing presence of gambling operators in the English Premier League. Anti-gambling campaigners have argued that the introduction of these sponsors in the United Kingdom’s most popular sporting league has made the idea of sports betting and other forms of wagering seem normal, where as it shouldn’t be.

Labour Party Deputy Leader Tom Watson has already announced that his party will ban gambling sponsorships in football if they get voted into power. Despite gambling operators assuring political parties that they would reduce their presence within the league in order to keep some of their sponsorships, this clearly has not happened.

It remains to be seen if a ban on gambling sponsorships in football will ever happen in the UK. At the moment though, it seems very clear that anti-gambling groups and politicians aren’t happy with the increasing presence of such brands in the league.



Related Posts

Yggdrasil Gaming Releases New Untamed Wild Pokie Game

Untamed Wild Pokie New Zealand

Recently updated on August 16th, 2019Hop on an exciting journey and travel to a peaceful forest where you will meet a wide range of powerful creatures in this new pokie game called Untamed Wild. The game is powered by one of the leading casino software developers – Yggdrasil Gaming. As we all may know, outdoor […]

New Lottery Commission to Benefit Agents in AU

New Lottery Commission AU

Recently updated on August 22nd, 2019 The Andrews Labour Government in Victoria, south-eastern Australia, has implemented a new lottery commission which will change how lottery tickets are sold in the region. The new lottery commission method poses great benefits for hundreds of news and lottery agents in Victoria, many of which are small businesses. The […]

New Japanese Gambling Regulations Considered

Japanese Gambling Laws Forthcoming 2018

Recently updated on February 19th, 2018Despite major setbacks of a political nature, more Japanese gambling addiction laws are expected to be approved next month. One new proposal aims to limit casino visits allowed for Japanese citizens to just ten a month. This measure is expected to curb further gambling addiction cases in the country. However, […]