BetEasy Launched with Ad Campaign
Recently updated on August 13th, 2018
William Hill Australia is no more after combining with CrownBet as BetEasy. The merger, which was announced in early 2018, will consolidate the Australian betting industry. CrownBet won the bidding process and agreed to stop using the William Hill branding by October. However, their decision to change to BetEasy was far from simple.
Last month, CrownBet announced that they would rebrand as Sportingbet, another brand originally bought by William Hill. Unfortunately, the name was too similar to Sportsbet, and Paddy Power Betfair challenged their trademark application. Sportsbet claimed that bettors would confuse the two. The Federal Court agreed and stopped CrownBet from rebranding temporarily.
William Hill Australia took over Tom Waterhouse and Centrebet in 2013, as well as Sportingbet. Sadly, their gamble never paid off as expected.

BetEasy Campaigns for Better Betting
A Melbourne firm, The Monkeys, have launched the BetEasy rebrand campaign in Australia. The brand is similar to the former CrownBet, but it’s definitely an update. According to their website, BetEasy will be ‘A Bigger, Better Betting Experience’. Of course, gamblers will still need to bet easily and follow gambling regulations.
CrownBet is aiming to provide ‘a new tone and standard’ in the gambling industry with their brand. However, they have a lot to work on with the current state of the AU market. This includes a point-of-consumption tax in every state and further law changes.
More Betting
While CrownBet and William Hill Australia are old hands in the gambling industry, they have an opportunity to move with the times after the rebrand. Their campaign features two young celebrities, Ricky Ponting and Nicky Whelan as ambassadors. Ponting is a household name as a cricket star, while Whelan has starred on Neighbours and House of Lies.
Hopefully, BetEasy will fare better than William Hill. The Australian branch ’underperformed’ from 2013 until 2018, leading up to their sale.
Published by Taralynn August 13, 2018 Categorie(s): Latest News, New Zealand, North Island, South Island
About the Author

Taralynn Engels is a seasoned casino news writer with a passion for keeping her readers up-to-date with the latest happenings in the gambling industry. With over five years of professional writing experience, Taralynn has developed a deep understanding of the casino industry and a knack for delivering engaging and informative content. Aside from her in-depth knowledge of the casino industry, Taralynn possesses excellent writing skills that allow her to craft captivating narratives that keep readers hooked until the last word. Her ability to simplify complex concepts and present them in an accessible manner guarantees that her articles are enjoyed by both seasoned casino enthusiasts and newcomers alike.
More Posts from Taralynn.
Related Posts
Published by Taralynn September 5, 2019 Categorie(s): Latest News, New Zealand, North Island, South Island
Recently updated on September 5th, 2019 In five years, the New Zealand video game industry could be worth a billion dollars. The interactive gaming industry is said to be the future of New Zealand’s economy. A report identifying how video gaming could create jobs and export earning if the government was involved was recently released. […]
Published by Mark March 4, 2019 Categorie(s): Latest News, New Zealand, North Island, South Island
Recently updated on March 4th, 2019F888 Holdings Plc announced its acquisition of BetBright, an online sports betting platform for £15 million. 888 purchased the sports betting website to improve its product and technology competencies. Additionally, the new addition will support 888’s longstanding development strategy for its bookmaking business. This is the third purchase deal that […]
Published by Mark April 21, 2019 Categorie(s): Latest News, New Zealand, North Island, South Island
Recently updated on April 21st, 2019A recent survey from Roy Morgan Research has revealed that younger Australians are gambling less nowadays. The study which was conducted in December 2018 involved seven thousand individuals. It found that the number of Aussie adults taking part in some form of gambling is down to 47.9% from 50.1% in […]
Published by Taralynn January 4, 2018 Categorie(s): Big Wins, Latest News, New Zealand, North Island, South Island
Recently updated on January 4th, 2018The Dutch Council of State has ruled against punishing payment service providers offering their options online at illegal casinos. As a result, the Gaming Authority may no longer go after service providers in the Netherlands. Unlicensed iGaming operators may still be investigated, but online banking services will be protected by […]
Published by Taralynn August 1, 2019 Categorie(s): Latest News, New Zealand, North Island, South Island
Recently updated on August 1st, 2019Pragmatic Play announced that it has obtained its Recognition Notice from the Malta Gaming Authority. This was in addition to its license by the watchdog. The Malta-based designer and supplier of internet casino content presently hold a Serious Supply License by the Malta Gaming Authority. This enables it to offer […]