Skip to main content

BetEasy Launched with Ad Campaign

Recently updated on August 13th, 2018

William Hill Australia is no more after combining with CrownBet as BetEasy. The merger, which was announced in early 2018, will consolidate the Australian betting industry. CrownBet won the bidding process and agreed to stop using the William Hill branding by October. However, their decision to change to BetEasy was far from simple.

Last month, CrownBet announced that they would rebrand as Sportingbet, another brand originally bought by William Hill. Unfortunately, the name was too similar to Sportsbet, and Paddy Power Betfair challenged their trademark application. Sportsbet claimed that bettors would confuse the two. The Federal Court agreed and stopped CrownBet from rebranding temporarily.

William Hill Australia took over Tom Waterhouse and Centrebet in 2013, as well as Sportingbet. Sadly, their gamble never paid off as expected.

BetEasy Rebrand Campaign Launched by CrownBet – NZ Betting News

BetEasy Campaigns for Better Betting

A Melbourne firm, The Monkeys, have launched the BetEasy rebrand campaign in Australia. The brand is similar to the former CrownBet, but it’s definitely an update. According to their website, BetEasy will be ‘A Bigger, Better Betting Experience’. Of course, gamblers will still need to bet easily and follow gambling regulations.

CrownBet is aiming to provide ‘a new tone and standard’ in the gambling industry with their brand. However, they have a lot to work on with the current state of the AU market. This includes a point-of-consumption tax in every state and further law changes.

More Betting

While CrownBet and William Hill Australia are old hands in the gambling industry, they have an opportunity to move with the times after the rebrand. Their campaign features two young celebrities, Ricky Ponting and Nicky Whelan as ambassadors. Ponting is a household name as a cricket star, while Whelan has starred on Neighbours and House of Lies.

Hopefully, BetEasy will fare better than William Hill. The Australian branch ’underperformed’ from 2013 until 2018, leading up to their sale.



Related Posts

Star Entertainment Junket Operators Under Scrutiny

Star Entertainment Junket Operators Investigation

Recently updated on August 11th, 2019Recent inspections into Star Entertainment junket operators has prompted the CEO to speak out. According to recent reports, Star Entertainment’s junket operators have become the subject of public inquiry. Since Crown Resorts’ own troubles with authorities overseas, the sector has been extremely sensitive to legal backlash. In 2017, Star Entertainment’s […]

Racing Industry to Start Taxing Offshore Bookmakers

Racing Industry to Start Taxing Offshore Bookmakers

Recently updated on April 29th, 2019New Zealand’s racing industry could soon be facing some big changes. Reportedly, the government will be charging a point-of-consumption tax on races in New Zealand. After a review by John Messara, an Australian racing expert, two pieces of legislation are in the works. Firstly, the current racing board will be […]

Best Pokies Tips for Winning

Top 10 Pokies Tips NZ

Recently updated on December 8th, 2020 Finding helpful pokies tips can be tiring, which is why we’ve created this handy guide to playing online pokies. We’ve reviewed more than 200 online casinos at this point, so we know a bit about slots. In this guide, we’ll walk you through our top ten pokies tips, based […]

NZ Racing Gets Coverage On Sportsbet

Recently updated on August 18th, 2019Leading bookmakers, Sportsbet is to supply NZ Racing on all its digital platforms in Australia. Sportsbet is the largest bookmaker in Australia owned by Flutter Entertainment. The deal was struck between Sportsbet and the New Zealand Racing Industry Transition agency (RITA). Sportbet has become the frontier for New Zealand racing. RITA […]