The Stars Group inks new CrownBet Deal
Recently updated on March 5th, 2026
Last week, Crown Resorts sold its majority share in CrownBet to Canadian gaming firm, the Stars Group. This move is just one of many cost-cutting measures the company has had to make in the past year after the arrests of its Macau employees. So far, the Aussie gambling operator has had to make a lot of cutbacks.
From shareholder complaints to slot tampering allegations, Crown Resorts was in the headlines many times. Luckily, their fortunes seem to be changing with the sale of their CrownBet subsidiary and a return of VIP gamblers to their land-based casinos. The 62% stake, worth NZ$163 million, has possibly saved James Packer’s company from bankruptcy. According to the Canadian firm’s CEO, Rafi Ashkenazi, ‘CrownBet has become one of the fastest-growing online sportsbooks in Australia.’
Stars Group Re-enters AU Market
The Stars Group owns and operates PokerStars and Full Tilt Poker, two of the most popular poker rooms online. However, after the Australian Interactive Gambling Act was amended and banned online poker, these brands left the market. So, the purchase of CrownBet could be the company’s foot in the door if the ban is rescinded. Either way, they now have a chip on the table for sports betting.
The Australian sports betting industry is the second-largest regulated market in the world. So, with or without poker, the Stars Group stands to make a profit in the country. All they need now is to obtain permission from gambling regulators like the Northern Territory Racing Commission for the cash transaction.
Details about the CrownBet Deal
As mentioned, the Canadian gaming operator has acquired a 62% majority share in CrownBet. This means that they will be able to appoint most of the board of directors for the company. Their controlling interest will also determine the growth of the sports book. However, it’s unclear if they will keep the brand for long. Keep visiting NZ Casinos for more about this story.
Published by Taralynn
March 5, 2026
Categorie(s): Big Wins, Latest News, New Zealand, North Island, South Island
About the Author
Taralynn Engels is a seasoned casino news writer with a passion for keeping her readers up-to-date with the latest happenings in the gambling industry. With over five years of professional writing experience, Taralynn has developed a deep understanding of the casino industry and a knack for delivering engaging and informative content.
Aside from her in-depth knowledge of the casino industry, Taralynn possesses excellent writing skills that allow her to craft captivating narratives that keep readers hooked until the last word. Her ability to simplify complex concepts and present them in an accessible manner guarantees that her articles are enjoyed by both seasoned casino enthusiasts and newcomers alike.
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