Home » British Airways Criticised for ‘Gambling Ad’
British Airways Criticised for ‘Gambling Ad’
Recently updated on January 10th, 2019
Members of Parliament and anti-gambling campaigns are filing complaints against British Airways. According to reports, the airline ‘popularised gambling’ in a new ad for ‘British Airways Holidays’. Aired on television, the ad featured a couple ‘easily winning on slot machines’. Complaints have already been filed with the advertising regulator.
Just weeks after UK gambling operators promised to comply with stricter limits, the national airline chose to show their ad. Reportedly, the advert was approved by Clearcast, an industry body. However, this goes against current feelings in the UK about problem gambling. The question is: why was the ad so controversial?
British Airways Holidays
Well, according to reports (the video is unavailable on the web), the ad showed ‘normalised gambling’. In the ad, a couple can be viewed walking through what looks like a casino floor. They then claim to have ‘a little change left’ and play on the slot machines. What’s more, they reportedly won $493 and called it the ‘luckiest dip ever’.
Even if the airline doesn’t get fined, there is still a lot of concern over the ad. A British Airways spokesperson claims that the latest ad is part of a campaign. In the past three years, the airline has broadcasted multiple ads that are meant to promote ‘special memories’ made by flying with them. Their latest commercial seems to have missed the mark.
Direct Advertising
In the UK, gambling ads have faced a lot of criticism. However, as British Airways is not a gambling operator, the Gambling Act can’t be used in court. More so, it appears to have already taken the ad down after initial backlash. It’s up to the Advertising Standards Authority to take action. Time will tell if the airline will also be fined.
Of course, it’s up to the regulators and MPs to decide. Still, this may spark further amendments to the Gambling Act and advertising standards in future.
Taralynn Engels is a seasoned casino news writer with a passion for keeping her readers up-to-date with the latest happenings in the gambling industry. With over five years of professional writing experience, Taralynn has developed a deep understanding of the casino industry and a knack for delivering engaging and informative content. Aside from her in-depth knowledge of the casino industry, Taralynn possesses excellent writing skills that allow her to craft captivating narratives that keep readers hooked until the last word. Her ability to simplify complex concepts and present them in an accessible manner guarantees that her articles are enjoyed by both seasoned casino enthusiasts and newcomers alike.
Recently updated on July 31st, 2019Allegations of corruption at Crown Casino will be investigated by Australia’s anti-corruption organization. This follows an instruction to do so by the Australian government. The investigation is in response to allegations that some of the country’s officials fast-tracked visa applications for Chinese high-rollers. Allegedly so they could enjoy Crown Casino […]
Recently updated on November 14th, 2018Due to a crackdown by the UK’s Football Association (FA), Daniel Sturridge has been accused of placing bets. Sturridge has not confirmed these accusations, but there appears to be evidence. Further, the footballer will need to make a formal response by 20 November. According to reports, the former Liverpool player […]
Recently updated on February 2nd, 2019The 150-year-old Thames Racing Club could be closing its doors in the 2019/20 racing season. It is one of the ten horseracing venues around New Zealand that are facing a shutdown. The Thames Racing Club, which celebrated its 150 years of existence last year, hasn’t been able to race its […]
Recently updated on April 22nd, 2019It has been reported by Newsroom.co.nz that there are about 13 offshore gambling sites. These websites are using the New Zealand association to seem credible. The gaming websites have gone as far as to use the country’s coat of arms and New Zealand website addresses. According to the Department for […]
Recently updated on April 3rd, 2019SkyCity Entertainment announced in November 2018 that they would be selling their Darwin property to a US-based company, Delaware North. However, there were conditions that Delaware North had to meet to complete the sale. The US gaming and hospitality company had to secure funding and get regulators’ approval for the […]