Home » New Advertising Gambling Code and What it Means for Kiwis
New Advertising Gambling Code and What it Means for Kiwis
Recently updated on July 12th, 2019
The new Advertising Gambling Code was announced among a flurry of gambling-related reforms. The new gambling code, which affects both casino website operators and NZ online gamblers, will start being enforced on 1 August 2019. Released by the New Zealand Advertising Standards Agency (ASA) in April, the code sets a new standard for the way online casinos market themselves.
New Advertising Code Aims for Better Transparency
The new Advertising Gambling Code can be seen as an attempt to increase player protection and is part of the wider strategy for responsible advertising. Moreover, an even more interesting section in the code describes “truthful representation”. This is in reference to gaming operators, especially online gambling sites, needing to be more careful with the terminology they use to advertise:
Chances of winning;
Payout figures; and
Bonus terms and conditions.
In relation to bonus terms and conditions, many players don’t take the time to read them. Therefore, people end up signing up for what they don’t expect. Aside from people generally being too lazy to do so, they are usually too long and written in legalese. In the new Advertising Gambling Code, the ASA states that casinos must “make clear reference to promotional term and conditions” and “use promotional T&Cs that are understood by the general public”. So, basically, they setting a new standard for how online casino operators write the terms and conditions, and how they’re displayed.
Taralynn Engels is a seasoned casino news writer with a passion for keeping her readers up-to-date with the latest happenings in the gambling industry. With over five years of professional writing experience, Taralynn has developed a deep understanding of the casino industry and a knack for delivering engaging and informative content. Aside from her in-depth knowledge of the casino industry, Taralynn possesses excellent writing skills that allow her to craft captivating narratives that keep readers hooked until the last word. Her ability to simplify complex concepts and present them in an accessible manner guarantees that her articles are enjoyed by both seasoned casino enthusiasts and newcomers alike.
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