Skip to main content

New Zealand’s ASA Introduces New Code for All Gambling Adverts

New Zealand’s Advertising Standards Authority (ASA) will be introducing a new code for regulating gambling adverts across the country. In an effort to protect consumers, the latest introduction by the ASA aims to restrict the visibility of gambling-related adverts. It’s aim is to children, teenagers, and those with problem gambling behaviour.

child watching sports ASA

Not only does the new code cover all advertisements promoting gambling products. It also restricts online casinos, gambling venues, and racing and sports betting events from advertising on TV.

ASA Updated Codes Close Loopholes

In a collaborative effort between the ASA Codes Committee, media houses, advertising agencies, and industry experts, a new code was drafted for gambling advertisements. The new code will be effective from 5 August 2019. Operators have until 4 November to make sure their advertising policies and marketing campaigns comply with the new code.

ASA chief executive, Hilary Souter, says it’s great that there’s been an update in the code. “Reviewing and updating the Codes is an important part of the ASA’s work, and it is great to have the new Gambling Advertising Code in place to support responsible advertising to consumers,” she reportedly said.

What the New Code States

At the core of the new codes by the ASA is the ideology that gambling is responsible to consumers and society. Therefore, any adverts targeting children and teenagers under 18 will be prohibited. Furthermore, those behind the adverts will face prosecution and/or fines.

Additionally, the code states that from now on, gambling adverts show gambling as a means of income. They also can’t show it as a solution to financial problems like debt. Also, gambling adverts will no longer be allowed to mention winning probability or imply that a person’s skill can win or control the outcome of a bet. They will also have to explicitly state their terms and conditions.

Other stories on the ASA banning gambling advertisements.

Related Posts

Pause the Pokies Reveals Waiuku Problem Gambling

Waiuku Pokies Gambling-Related Harm Rising – NZ Gambling News

Gambling Harm Awareness week, also called ‘Pause the Pokies’, was held in early September. The initiative, headed by the Problem Gambling Foundation (PGF), was meant to raise awareness in New Zealand. However, statistics from Pause the Pokies have revealed a larger problem. In Waiuku specifically, PGF experts have shared shocking data. According to their findings, […]

Quickspin to Release Durian Dynamite on 9 April

durian dynamite slot reels

Durian Dynamite is an up and coming fruit-themed pokie game published by Swedish casino software provider, Quickspin. Although the game makes use of a well overdone theme, the developer has promised that it will deliver something special when it is released on 9 April. It has been described as “fast-paced and explosive experience”, and is […]

Anti-PASPA Movement Ongoing in the United States

Anti-PASPA Campaign - Sports Betting NZ

It’s no secret that lawmakers in the United States are against sports betting and other forms of gambling. For years, it’s been illegal to bet on sports because of the Professional and Amateur Sports Protection Act (PASPA). Now anti-PASPA initiatives, led by the American Gaming Association, are pushing to have this act revoked. PASPA was […]

Tauranga City Council Introduces ‘Sinking Lid’ Policy

Tauranga City Council Won’t Approve Any New Pokies

On 14 March, Tauranga City Council will adopt a new policy for poker machines. According to reports, the ‘sinking lid’ policy will stop any new gaming venues from opening in Tauranga. More so, new pokie machines will not be approved. These measures are expected to help residential areas affected by social deprivation and gambling addiction. […]